If you don’t have a website blog or are inconsistent in your posting, you are missing out on valuable opportunities to connect with your audience. Blogging has numerous benefits, attracting target buyers and engaging them with quality content that answers their questions. Website blogging isn’t a commercial for your brand but rather a way to show your expertise and gain credibility. The most important benefits of blogging include: 
 
• Enhancing SEO and keeping your site fresh 
• Providing content to share on social media 
• Building stronger relationships 
• Generating better leads 
SEO and Fresh Content 
 
Every time you add a new post, that’s one more page for Google to index. This increases your chance of showing up in organic results for the keywords you’ve included. Websites with a blog can have up to 434% more indexed pages—thus this can give you a great advantage over your competition. You’ll also be rewarded by Google for continuously updating your site. 
 
Social Media 
 
To use social media as a channel to attract leads, you must have regular original content to share. When you share your blogs, users on social media come back to your site, which is where you want them to be. Social Media Examiner reported that 66% of marketers use blogs on social media. With this adoption, it’s certainly a valid point of why you need to be blogging. 
 
Relationships 
 
The world of business is relationship driven whether you are B2B or B2C. The foundation of a great relationship is trust. When you regularly deliver quality, relevant content, your audience will listen. In a Demand Gen Report, 47% of buyers viewed three to five posts before contacting a company. Let your buyer get to know you through your blogs. 
 
Lead Generation 
 
Now that you are distributing content on social media, email or other channels, the type of responses you get will be of higher quality. When a buyer has spent time with your content and becomes familiar with your brand, it’s a game changer. Blogs have the power to generate leads, translating to 67% more leads than companies that do not blog. 
 
From Idea to Execution 
 
Maintaining a constant stream of content can be time-consuming. Partnering with a quality writing team is an easy way to ensure your content efforts stay strong. At Bell4Business, we assist businesses in Hull, Beverley, East Yorkshire and North Lincolnshire develop blog strategies and content, opening up new ways to connect with prospects and win more business.  
 
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