Posts tagged “brough”

 
In the realm of social media, there’s what you earn based on the content posted and the conversations you engage in. Then there’s what you pay for via social media ads. 
 
Obviously, social media platforms want you to use paid ads. It’s how they make their money after all (topping over £30 billion globally in 2017). 
 
While social media ads will inflate your numbers and make your reach and impressions seem sky high, that doesn’t always translate to leads or conversions.  
 
Paid ads give you a short-term boost; organic is for the long-term. It’s what builds communities. 
 
Paid Can’t Build Communities 
 
So, with such a focus on paid, does organic even matter anymore?  
 
It absolutely does................... 
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