Posts tagged “Social Media”

While a paid social media strategy increases your brand awareness and reach, a solid organic strategy improves your online presence and reputation. 
 
Understandably, social media platforms want you to use their paid ads. It’s how they make their money after all (topping over £44 billion globally in 2018) and although social media ads will inflate your numbers and make your reach and impressions seem sky high, that doesn’t always translate to leads or conversions. 
 
Paid ads give you a short-term boost; but organic is for the long-term. It’s what builds communities and here’s an insight as to why… 
 
Paid Can’t Build Communities............ 
A growing business is always a good thing. However, your staff may be stretched thin with time-consuming daily activities. Expanding your business doesn’t always mean adding more headcount. Hiring new positions is expensive; outsourcing is more cost effective. 
 
Why Outsource? 
 
When you use a firm to take care of your admin tasks, your current staff can focus on their core competencies. Working with a knowledgeable, reliable company, you can offload work like telephone answering, email monitoring, diary management, database management, GDPR implementation, and social media management. With extra support for these fundamental tasks, you won’t feel so far behind on all the day-to-day necessities of running a business. 
 
In the realm of social media, there’s what you earn based on the content posted and the conversations you engage in. Then there’s what you pay for via social media ads. 
 
Obviously, social media platforms want you to use paid ads. It’s how they make their money after all (topping over £30 billion globally in 2017). 
 
While social media ads will inflate your numbers and make your reach and impressions seem sky high, that doesn’t always translate to leads or conversions.  
 
Paid ads give you a short-term boost; organic is for the long-term. It’s what builds communities. 
 
Paid Can’t Build Communities 
 
So, with such a focus on paid, does organic even matter anymore?  
 
It absolutely does................... 
 
 
Having recently been the target of an internet troll, I thought I would put together a few thoughts and pointers that would hopefully go some way to helping those, who maybe looking at the problem with much more concern than they really should. 
 
Let’s start by turning a negative in to a positive, this is step one! 
 
First and foremost, please ignore them! No two ways about this! Trolls want attention, they want a reaction and to know that they have bothered you. Well I would as a reputable business and person, everyone who knows you will really know you and your integrity. Your contacts will just ignore silly comments a troll wishes to make and know they are meaningless!  
 
Chances are your network will have been built up over a period of time and along the way you build lasting and sustainable relationships with real people. Additionally, a proportion of your network will have had to deal with such stupidity in one form or another at some point and as in my case will even offer kind words of support. 
 
 
 
Bell4Business based in East Yorkshire has motioned growth ambitions by appointing a second full-time Administration Assistant. 
 
Eve Sarris joined the company 6 weeks ago and has proved a valuable addition to the team already.  
 
Speaking to Louise Bell, Director “I have always seen the value of employing Apprentices and I’m so pleased with how Eve has settled in. I have worked with and on behalf of YH Training Services in Hull and I have been really impressed how they handle their recruitment/training processes. They were a natural choice when I decided to take my business to the next level as they also helped me recruit fellow Business Administrator, Mia Staves”. 
 
Established in 2016 the business has grown from Louise working for several local businesses to now employing Mia and Eve full time.  
 
Bell4Business offer services ranging from social media management, marketing, book-keeping, telephone answering and general admin. 
 
 
 
If you don’t have a website blog or are inconsistent in your posting, you are missing out on valuable opportunities to connect with your audience. Blogging has numerous benefits, attracting target buyers and engaging them with quality content that answers their questions. Website blogging isn’t a commercial for your brand but rather a way to show your expertise and gain credibility. The most important benefits of blogging include: 
 
• Enhancing SEO and keeping your site fresh 
• Providing content to share on social media 
• Building stronger relationships 
• Generating better leads 
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Looking for an interesting way to tell your brand’s story? Animated video is a great application to express your company’s unique selling proposition, detailing what you do, who you help, and how you are different. The benefits of animated video are huge, exposing your Hull or East Yorkshire business to many more eyes. 
 
Stories are only as good as they look, so it’s a good idea to use a professional services company that concept the idea and deliver a quality, targeted video. Animated video engages your audience and is cost-effective. 
 
What the numbers say 
If you are considering animated video, you may be seeking some data to determine if it really works. Read more 
Feedback is essential within businesses. What do your consumers think? What can you improve? What are you good at? However, not all feedback is great – but don’t let that worry you. 
 
Statistics show that 88 percent of consumers are influenced by an online review when deciding what to buy and who to buy from. So, what steps should you take if you receive a bad review? 
As a small business, you and your employees may wear many hats. The problem is you’ve still only got one head. This leads to feeling overwhelmed and not being able to focus on your strengths. Many Hull and East Riding of Yorkshire small businesses have been able to find a solution: outsourcing certain business support functions. Consider it an extension of your business. Partnering with a local business support firm can alleviate stress and streamline processes. 
 
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