Posts tagged “yorkshire”

 
As a small business, on-time payments are critical to your cash flow. Unfortunately, they aren’t always received. This could put your small business at risk. Even the slightest adjustment can cause major challenges. 
 
When payments become late, you have to put in even more work to chase those payments. That includes emails and phone calls. Late payments really cost you more than you think. 
 
The risk is real 
Research has revealed just how risky late payments are for small businesses. In fact, research notes that 84% of small firms are paid late. Getting paid sooner keeps cash flow steady and consistent. While you may employ software to track billing and payments, you probably don’t have the time to stay on top your accounts receivable. 
 
In the realm of social media, there’s what you earn based on the content posted and the conversations you engage in. Then there’s what you pay for via social media ads. 
 
Obviously, social media platforms want you to use paid ads. It’s how they make their money after all (topping over £30 billion globally in 2017). 
 
While social media ads will inflate your numbers and make your reach and impressions seem sky high, that doesn’t always translate to leads or conversions.  
 
Paid ads give you a short-term boost; organic is for the long-term. It’s what builds communities. 
 
Paid Can’t Build Communities 
 
So, with such a focus on paid, does organic even matter anymore?  
 
It absolutely does................... 
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