Why it's important to add a logo to your companies uniform
Posted on 6th May 2020 at 14:53
Almost every business has a business name/logo that it uses to promote it’s brand whether they promote it in the streets or on social media, however some business fail to take advantage of wearing uniform showing their name and logo.
Logos are an important branding and marketing tool that businesses sometimes overlook especially when choosing their work uniforms.
The primary purposes of a logo are to help increase brand identify and make it easy for your customers to recognize your products and services.
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Here’s how a simple logo on your uniform can make a real difference to your company –
Logo emblems help identify your brand - It can be hard to establish your business and become recognisable without a logo.
Images are easier to remember than names – It’s a proven fact that most people find it easier to recognise a pattern or image compared to a word. This proves a logo can be identified a lot easier than just your business name. Whether you have a single business or multiple locations, customers easily recognize your business when they see your logo on your employee uniforms.
A logo on uniform is basically free advertising – When your employees are traveling to and from work or even at a networking event, they will be walking around in your uniform. Members of the public will recognise and identify your brand.
If you work in a store open to the public, uniforms can show the difference between staff and members of the public – Without a uniform, when a customer needs help or assistance it can be difficult for your customer to see who the staff members are.
First impressions – Branded uniform give your business a more professional appearance which is critical, especially for the all-important ‘first impression’ with a new, or potential new, client.
To find out more about our unique workwear and uniform, contact us today.
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