In the realm of social media, there’s what you earn based on the content posted and the conversations you engage in. Then there’s what you pay for via social media ads. 

 

Obviously, social media platforms want you to use paid ads. It’s how they make their money after all (topping over £30 billion globally in 2017). 

 

While social media ads will inflate your numbers and make your reach and impressions seem sky high, that doesn’t always translate to leads or conversions.  

 

Paid ads give you a short-term boost; organic is for the long-term. It’s what builds communities. 

 

 

So, with such a focus on paid, does organic even matter anymore?  

 

It absolutely does................... 

 

 

Having recently been the target of an internet troll, I thought I would put together a few thoughts and pointers that would hopefully go some way to helping those, who maybe looking at the problem with much more concern than they really should. 

 

Let’s start by turning a negative in to a positive, this is step one! 

 

First and foremost, please ignore them! No two ways about this! Trolls want attention, they want a reaction and to know that they have bothered you. Well I would as a reputable business and person, everyone who knows you will really know you and your integrity. Your contacts will just ignore silly comments a troll wishes to make and know they are meaningless!  

 

Chances are your network will have been built up over a period of time and along the way you build lasting and sustainable relationships with real people. Additionally, a proportion of your network will have had to deal with such stupidity in one form or another at some point and as in my case will even offer kind words of support. 

 

 

Bell4Business based in East Yorkshire has motioned growth ambitions by appointing a second full-time Administration Assistant. 

 

Eve Sarris joined the company 6 weeks ago and has proved a valuable addition to the team already.  

 

Speaking to Louise Bell, Director “I have always seen the value of employing Apprentices and I’m so pleased with how Eve has settled in. I have worked with and on behalf of YH Training Services in Hull and I have been really impressed how they handle their recruitment/training processes. They were a natural choice when I decided to take my business to the next level as they also helped me recruit fellow Business Administrator, Mia Staves”. 

 

Established in 2016 the business has grown from Louise working for several local businesses to now employing Mia and Eve full time.  

 

Bell4Business offer services ranging from social media management, marketing, book-keeping, telephone answering and general admin. 

 

 

If you don’t have a website blog or are inconsistent in your posting, you are missing out on valuable opportunities to connect with your audience. Blogging has numerous benefits, attracting target buyers and engaging them with quality content that answers their questions. Website blogging isn’t a commercial for your brand but rather a way to show your expertise and gain credibility. The most important benefits of blogging include: 

 

• Enhancing SEO and keeping your site fresh 

• Providing content to share on social media 

• Building stronger relationships 

• Generating better leads 

The ActionCOACH GrowthCLUB is a powerful, action-packed and highly focused 1-day workshop that combines the synergy of your local business coach and like-minded, innovative business owners and their teams to create momentum for your business. 

 

To start a new business is often to follow a passion but the sudden reality can be that passion must take a back seat when the realities of running a business hit home.  

One of the challenges that occurs is business admin – and what soon follows is the need to reduce admin to remain productive. 

 

According to a report we carried out on business admin and how it affects firms, we found smaller businesses in the UK estimate they spend 71 days undertaking administration tasks. That’s more than 14 working weeks, or around three months. 

 

 

 

 

Looking for an interesting way to tell your brand’s story? Animated video is a great application to express your company’s unique selling proposition, detailing what you do, who you help, and how you are different. The benefits of animated video are huge, exposing your Hull or East Yorkshire business to many more eyes. 

 

Stories are only as good as they look, so it’s a good idea to use a professional services company that concept the idea and deliver a quality, targeted video. Animated video engages your audience and is cost-effective. 

 

If you are considering animated video, you may be seeking some data to determine if it really works. Read more